Materials

Info
⏱ Duration: ~15 min · 🎯 Goal: download the advanced case pack, understand its structure, and know which file you use in each week.

The advanced track has its own materials pack, separate from the basic one. It’s built for what you’ll do here: create a skill, govern an automation, build a KPI dashboard, and prototype a landing page. It’s the same zip for all 4 weeks. Download it now so it’s ready.

Step 1 — Download and unzip

Download the pack and unzip it into a working folder you can find easily (for example, your Desktop). You’ll connect this folder to Cowork and Claude Code across the weeks.

👉 Download cowork-materiales-avanzado.zip

Tip
Unzip the full .zip before continuing. Everything is fictional and consistent with the Elektra universe from the basic track.

Step 2 — Get to know the structure

When you open the folder you’ll see something like this:

Folder / file What it contains You’ll use it in
LEEME.docx Guide to the pack and how each file maps to a session. Now
qbr/qbr-plantilla.docx QBR template (sections: summary, KPIs vs target, risks, decisions). Week 1 (skill)
qbr/ejemplo-qbr-q1.docx A “good” QBR example so the skill learns the desired style. Week 1 (skill)
datos/kpis-elektra.csv 12 rows of Elektra KPIs (churn, redemption, NPS, campaign ROI, store traffic) with months clearly in the red on churn and ROI vs their targets. Includes meta_* columns for the traffic-light thresholds. Week 3 (dashboard)
design/design-brief.docx Brief for the “Elektra Rewards 2.0” landing (goal, audience, messages, CTA). Week 4 (Design)
design/paleta-elektra.docx Colors (hex), typography, and visual tone. Week 4 (Design)
design/logo-elektra.png / logo-elektra.svg Elektra logo in PNG and SVG to use in the landing prototype. Week 4 (Design)
politica/plantilla-politica-modos.docx Skeleton for the mode-policy governance exercise. Week 2 (governance)

Step 3 — Connect the folder each week

  • Week 1 (Skills): you’ll upload qbr/qbr-plantilla.docx and qbr/ejemplo-qbr-q1.docx so Claude builds the “QBR Elektra” skill.
  • Week 2 (Governance): you’ll fill in politica/plantilla-politica-modos.docx with your team’s Manual/Auto/Skip policy.
  • Week 3 (Claude Code): you’ll point the Code tab at this folder and build a dashboard from datos/kpis-elektra.csv.
  • Week 4 (Claude Design): you’ll import design/design-brief.docx and design/paleta-elektra.docx to prototype the landing.
Warning
Everything in this pack is fictional. Don’t add real data, PII, or customer information to it at any point.

✅ Checkpoint

  • You downloaded and unzipped cowork-materiales-avanzado.zip into a locatable folder.
  • You can identify which file feeds each week (QBR → Week 1, mode policy → Week 2, KPI CSV → Week 3, design brief + palette → Week 4).
  • You read LEEME.docx.
Is it clear? — 2 questions
  1. Which files do you use to build the skill in Week 1? → qbr/qbr-plantilla.docx and qbr/ejemplo-qbr-q1.docx.
  2. Which file feeds the dashboard in Week 3? → datos/kpis-elektra.csv.

Claude Advanced Workshop · Grupo Salinas · v1.0 · 2026